Verifone Ruby 2 POS System Review
Is the Verifone Ruby 2 POS System the latest and greatest for gas stations and convenience stores?
That is the question we will be answering in this article.
With our review below of the Ruby 2 POS System, you’ll have all you need to know to decide if this system is right for you.
Background
Verifone has long been one of the top technology companies in the realm of electronic payment transactions and POS systems. They recently revealed the Ruby 2 POS system, which was manufactured for the convenience retail industry.
With many similar attributes to the prior Ruby Superstation POS system, current Ruby users will find the transition to the new system incredibly easy.
Of course, in an effort to evolve their current system, Verifone added a variety of new technologies to the Ruby 2 to create a faster and more efficient system for transactions. This new Ruby 2 system is meant to apply standardized software throughout all of the networks, as well as engage with high-quality Verifone media solutions.
The analysts over at Technavio forecasted a large period of CAGR growth for gas station equipment from 2017-2021, which is precisely why Verifone added a few beneficial functionalities.
Ruby 2 and Verifone
Verifone Systems Inc. is the developer of the Ruby 2 POS system. As we said before, they are one of the global leaders in electronic payment solutions and POS systems. Before Verifone came around, the idea of secure credit card solutions and cashless payment was still in its infancy.
The company introduced the very first point of sale system back in 1982 and has been developing it to fit with the modern world ever since. Verifone worked early on with Visa to secure a large chunk of the POS market, which makes it somewhat of a global solution. Users of Verifone POS systems never have to worry about the unreliability that comes with many second-rate products.
Beyond their work with petroleum and convenience store companies, Verifone works in the hospitality, healthcare, and financial markets as well.
More recently, Verifone has worked to develop the Ruby 2 POS system. As of right now, it is one of the most popular merchant-operated POS companies in the Verifone lineup. With consumer-facing and self-service attributes, it is no wonder why it is one of the most sought-after petroleum and convenience store systems in the industry.
Ruby 2 POS Cost
The Ruby point of sale system is sold through a variety of third-party partners. This is why you will not see any form of pricing when you visit the Verifone website.
Of course, there are many verified sources online that provide average prices for different Verifone products:Ruby 2 POS Hardware
The Ruby SuperSystems POS Platform had a far smaller processor compared to the Ruby 2. The new Ruby 2 POS system provides businesses with scalability. As businesses expand and grow, their POS systems can expand with them.
To capitalize on efficiency, Verifone added a multi-property processor to the Workstation as well. This increases the overall speed of the device.
In terms of the hardware, Verifone worked to reduce the footprint of the console while updating the input interface with a high-quality touchscreen pad.
Here are some of the top hardware components that come with the Ruby 2 POS System:
The Top Verifone Ruby 2 POS System Features
Verifone has tailored its Ruby 2 POS system to work perfectly with petrol stations and convenience stores. If you own or manage either of these, you can rest assured knowing that the Ruby 2 POS system will offer you the best advantages of single point control specific to the industry.
With the Ruby 2 POS system, cashiers now have the ability to acquire a visual of the payment statuses at each one of the pumps.
There are many features that are worth talking about when it comes to the Ruby 2, though we’d like to go over the ones which we believe are the most valuable:
Graphical User Interface
You want an interface that is easy to use so that problems don’t arise. If they do, your cashier or person in charge will understand how to deal with them. We love the fact that the Ruby 2 POS system is easy to use.
With a graphical design and a simple, customizable control panel, you can easily tailor the menus on the screen to the nature of your inventory and sales activity.
Setting up and modifying the graphical interface is incredibly easy as well. You can use the included Ruby 2 Configuration Manager Toolkit, which can be accessed using the Workstation or a secure IP connection for those who want control from a remote location.
While the user interface has many helpful capabilities, we believe that the on-screen help menus and interactive display features are the most important.
The on-screen menus are wonderful when it comes to training staff. Having intuitive menus makes it easy to navigate the system, which comes in handy when staff can’t get ahold of managers.
There are also real-time messages that pop up on screen to provide essential alerts and messages to cashiers.
In terms of the interactive display features, there are many great little characteristics to talk about. With 77 soft keys and on-screen rolling receipts, the Ruby 2 POS system delivers ultimate flexibility. There are a variety of graphical fuel icons to pick from as well, which can be used to manage over 30 pumps.
Quick Cashier Adoption
Ease-of-use is one of the main selling points of this system. Employees can adopt the system far easier than other systems. They can customize the system as well to bring all of the necessary functionalities into whichever on-screen areas work best.
This POS workstation has been specifically designed for convenience store operations and petrol businesses. You can’t disregard the importance of accurate record-keeping, reliability, and customer turnaround time in the industry.
Customizable Reporting
There are a wide variety of management tools on the Ruby 2 POS system to help keep operations running efficiently. With the right tracking and reporting tools, your business will run smoother than ever. These tools will allow you to access all of the detailed information that you need for your business, such as categorized sales, comprehensive transaction logs, and fuel reporting.
Customer Support
While this POS workstation is easy to use, problems may sometimes arise. Luckily, the company is known for providing their customers with great service post-purchase. Whether you are dealing with payment issues or technology issues, you can get ahold of Verifone at their website.
Integration Support
One of the best new functions of this system compared to its predecessor is that it has the capability to integrate with other Verifone systems and solutions. You must connect to the Commander Site Controller to do so.
Some of the other pieces of Verifone technology that you might want to integrate with your business include site management software, customer management solutions, of media solutions. Plus, having the ability to integrate all of these technologies allows for more efficient system use across various locations.
Verifone is well-known for its fuel reporting technology which can be integrated as well. The beauty of being able to control the functions of multiple stores from a single, centralized “brain” is something we didn’t have prior to the Ruby 2 POS system.
Bottom Line
Calling the Ruby 2 POS system an innovative solution for business needs is an understatement. Verifone has long been in the business of electronic payments system, and with the new, beneficial capabilities of the Ruby 2 POS system, we have the same reliability with greater efficiency than ever.
The touchscreen console brings gas stations and convenience stores into modern times, allowing for quicker payment processing, therefore faster customer turnaround times. And the multi-core processing takes point of sale technology to the next level.
If you are looking to improve the performance of your current system and make customer engagement easier, the Ruby 2 POS system is a wonderful choice.
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Tyler Connaghan
Contributing Author
