Burger King POS System
What's the secret formula that has launched food and beverage titans to such great heights? While many elements make up a successful restaurant, one of the most important yet often overlooked facets is the POS system.
We'll take a closer look at the features found in Burger King's POS system so that you can incorporate them into your small business.
Continue reading to learn more.
What POS System Does Burger King Use?
Burger King, just like Starbucks, uses the Oracle POS system for its daily point of sale operations.
However, unlike Starbucks, Burger King Corp utilizes a version called Oracle MICROS which offers a more flexible solution. Burger King has tailored it to meet the needs of their ever-growing and evolving business.
Burger King overhauled its POS systems about a decade ago after spending some time with solutions from Radiant Systems Inc.
Radiant Systems Inc. point of sale solutions included centralized data management, credit card processing, kitchen displays, and unique biometric readers that integrated with existing back-office applications, such as MenuLink.
According to Burger King Corp, Micros Systems Inc. offers a range of user IDs and works in numerous languages. It also provides a wide array of security features necessary for a company of this size.
Other major features found on this point of sale system include:
Overall, Burger King notes that MICROS allows it to fine-tune its solutions to fit its particular business goals. MICROS Systems Inc., the leading provider of information technology solutions for retail industries and hospitality, is currently the exclusive and preferred vendor for Quality Dining Inc., which is one of the largest franchised restaurant companies in the United States.
Visit our Retail POS Examples page to discover which systems other big chain stores use.
One of Burger King's main priorities is developing seamless integration throughout its many locations, and MICROS offers the best technology to make that happen.
Now more than ever, restaurants require capabilities to adapt to new technologies and dining trends as they happen. With the easy-to-use data platform from MICROS, Burger King has been able to adapt to the changing landscape over the past few years while tightly managing operations and delivering high-quality service.
Some of the most popular integrations found on these systems include:
A Deeper Dive Into MICROS Features
This unique POS system from Oracle has helped Burger King thrive over the past decade. Let's take a look at some of the system's most popular features.
Scheduling and Labor Management
As any restaurant owner knows, the process of scheduling staff manually can be incredibly time-consuming and tedious. With this built-in scheduling management software, managers have the ability to make real-time forecasts and schedule employee shifts using integrated data.
Having a high-end labor management system is invaluable for any hospitality business, especially when it comes to resolving last-minute scheduling issues or reducing the costs of overtime shifts.
The beauty of this system is that it can be managed from any device. Plus, it delivers employee performance reports, allowing restaurants to provide incentives for their top-performing employees.
The quality inventory management system integrated into this software helps the company minimize waste and maintain optimal stock levels. Similar to its labor management system, the inventory management system uses information technology to create real-time forecast data, showing what's currently in stock, what's coming in, and what will potentially sell.
This system also connects with Burger King's vendors and suppliers to help the company develop menus, open invoices online, and spot pricing trends.
While MICROS has many hardware options depending on the needs of the establishment, Burger King uses the MICROS Workstation 6 for its establishments. This high-end, best-selling POS solution works with Windows and Linux and is built with a wide, anti-glare screen.
It is also IP-53 rated, allowing for durability when faced with dirt, dust, grime, grease, and liquids.
This hardware also integrates with a customer-facing display and a self-service kiosk so that customers can punch in orders themselves if they please. Visit our guide to the best kiosk POS systems if you'd like to incorporate this hardware into your establishment.
Some Burger King locations are also using the MICROS Workstation 3 Series tablet, which is 10" tablet for locations where fast-moving mobile dining is crucial. This tablet comes with a magnetic stripe reader and a customer-facing display. It also comes equipped with shock-resistance and and IP-53 rating for added durability.
The system accepts NFC payments, such as Google Pay, making it an excellent choice for contactless dining.
Reporting and Analytics
MICROS has a top-notch reporting and analytics system that gives managers insight into employee account activity, operations progress, and stock levels. Overall, it offers a wide range of detailed decision-making data that can be accessed for single or multiple locations.
Managers have the ability to access these analytics from multiple sales channels in real-time. With a single screen, managers can switch from discount management to sales forecast data.
Recently, Oracle developed an analytics app called InMotion, which works on iOS and Android. This unique app allows managers, franchisees, and owners to stay informed in the hospitality sector.
Burger King is constantly changing its menu, adding special promotions, and providing new items depending on the time of year. For this reason, the company requires a sophisticated menu management system, which Oracle delivers. It's very simple to make menu updates for multiple locations at once, as well as changes for mobile ordering and takeaway.
Restaurants require unique interfaces to streamline certain controls, such as staff training, onboarding, and customer management.
Staff training is especially important for quick-service restaurants, as the employee turnover is typically higher than in other establishments. This software provides real-time information that employees can engage with, all at their fingertips. Both employees and customers can see updates to personalized promotions, menu details, and daily specials throughout each touchpoint.
Burger King has integrated a quality loyalty system over the past few years, which is managed by MICROS. This loyalty management tool allows Burger King to create custom campaigns based on customer behavior. With this tool, the company can incentive brand loyalty by creating strategic promotions.
As a large company that is slowly beginning to branch out into the Asian Pacific regions and other new locations around the world, having support for its point of sale solution technology at every step along the way is crucial.
Oracle provides high-end support over the phone or through the My Oracle Support portal, helping managers to resolve issues when they arise. There is certainly a bit of criticism with Oracle's support speed, and many note that they aren't impressed with the "efficiency" that Oracle offers.
Final Thoughts - Finding Right POS Solution For Your Business
It's clear to see that Burger King is a titan of the restaurant industry and that the company has a recipe that has led it to great heights. However, it's the invaluable investment of a high-end point of sale system that has continuously kept it running at such a high level for so long.
Oracle MICROS is certainly one of the most popular choices for restaurants in the quick-service industry, as it's important for these businesses to be able to access real-time data quickly so they can make decisions without having to hesitate.
Of course, there are many other point of sale options in the realm of restaurants, many of which operate similarly to Oracle. Toast is one of the most popular technology solutions for restaurants around the world, as it has a narrowed focus on hospitality providers and is a low-cost solution for smaller businesses.
If you're looking for an intuitive and highly-customizable system, you might consider looking into what Oracle has to offer with its MICROS POS solutions. The company provides both well-designed hardware and software, allowing companies to base their entire technology systems on their needs and volume.
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